Will ridiculous bottle water marketing schemes ever end?
September 19, 2007
Posted by CindyW in : Rants & the Ridiculous , trackback
I came across an absurd full-page ad in a magazine, titled “Our new Eco-Shape bottle is getting quite a reaction”.
In the picture a young man is standing next to a tree and chugging a bottle of Arrowhead water. The CREEPY part is that his shoulder is being patted by a tree branch. “Good job! Thanks to people like you, the plastic waste is now eco-shaped.” PLEASE! The ad is making me nauseous.
The ad claims that the new “Arrowhead Eco-Shape” bottle uses 30% less plastic. That maybe true, since I have no way to substantiate or disprove it. But, label the bottled water eco-shape? If this is not an unadulterated form of green-wash, then I don’t know what is! Unfortunately there are as many ploys of selling tap water as ways of greenwashing products.
How about drink out of your tap water - filter or not, for free? No need to label yourself eco, because you are.
Related posts:
Myth and Reality of Bottled Water
Reusable Sigg Bottles
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Comments»
The television commercial is quite offensive as well. I don’t understand how dumb they think people are. It’s just like when we saw some years back alot of companies slapping “biodegradable” on everything. It’s just a marketing angle for them. I just want to punch them in the face!!! I found your site coz i was looking for others who felt the same way. We should all write arrowhead.
Thanks for visiting Ces. It’s unfortunately that where there is “green” (dollar) to be made, there is greenwash. Glad at least some of us smart consumers don’t buy into that.